制作英文网站怎么选择关键词

 

由于我的博客从国外主机转移到国内,好多功能不能正常显示,请朋友移步到http://www.10122.com/zhizuo-yingwen-wangzhan-guanjianci/ 查看完整刘春晓的博客文章:制作英文网站怎么选择关键词

 

再谈一下在制作英文网站之前怎么选择关键词

我个人一直比较重视关键词的选择和网站的制作,因为这些都是我们可以控制的,而做外链是我们不可控的,

好了,在我的这篇文章里其实已经提供了完全的详细的可操作性的步骤,今天我们继续跟着那个思路继续把关键词再挖掘一下。

那篇文章我们主要是以商业关键词为主,而这篇我们就以信息关键词为主。

商业关键词

看过我那篇文章的应该可以了解,如果没有看过那篇文章的,建议看一下:外贸英文网站关键词怎么选择

这里再简单解释一下,商业关键词就是能为你的网站产生潜在销售的关键词。

举个简单的例子,best XXX,最好的祛斑产品。

信息关键词

health benefits of XXX, 吃生姜的好处

信息关键词的好处是为客户提供有价值信息,为网站的访客提供解决问题的方法,这样既提高网站的访问量,又增加了访客的粘性。

废话不说,直接上操作。

打开https://ubersuggest.io/

这个网站是一个提供关键词信息的网站,进入。

输入一个和你的主题相关的关键词,主关键词,例如,输入health

这个是很大的一个方向,而且适用于很多的主题网站,

在结果中就要我们一个一个的查找,我选择其中一个 health benefits of ginger,这个就是很好的一个长尾关键词,

把这个关键词再在kwfinder里查一下,点击这里进入:https://kwfinder.com/#a5942351e285f73019fae3faf

输入health benefits of ginger

但是你会看到

这个关键词的困难度非常的大,而我们建议的是35以下或者30以下,那怎么办,这么好的一个关键词,难道放弃?

然后下拉我们再找一下,我们可以看到,很多类似关键词,我导出来

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可以看到其实,这些关键词的困难度都非常的高,要不放弃?好,那就放弃。

但是如果你的引流不是搜索引擎呢?而是社交媒体呢?

那这些关键词是不是可以作为你的一篇文章的关键词出现呢,而且非常的适合你的访客口味。对不对。

好,继续返回https://ubersuggest.io/,然后还是继续往下找,然后就是这个关键词:health benefits of garlic,这也是很好的一个话题关键词啊,

然后继续进入kwfinder,然后继续查看,原来这个关键词也是非常的有难度,但是不要泄气,下拉继续查找,还好,还能找出一些来。

箭头标注的还是可以作为我们的关键词使用的,这不是很好吗?当然,挑选关键词一定要非常的有耐心。

本来还打算写出另外一个操作的方式,但是考虑到需要购买Ahrefs软件,而且价格还不低,所以就直接省略掉了。

这篇文章其实只是以前关键词的一个补充,操作其实都差不多,只是多了一些思路而已,而是从一个大的范围查找一下我们需要的关键词而已。

再次强调一下,我个人非常的重视关键词的研究,如果一个网站没有做关键词的调研,那么,网站的流量和后续的一切问题都非常的困难,当然,好多外贸朋友由于他们的产品其实都已经确定了,但是还是有一些关键词需要研究的。

好了,制作英文网站的关键词选择就先这样吧,这是最简单的,也是花钱最少的(我个人这么认为)。

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